Duracell

Duracell – Battery Innovations from the USA

Duracell originated in the early 1920s from a partnership between scientist Samuel Ruben and businessman Philip Rogers Mallory. The brand name “Duracell” was launched in 1964, combining “durable” and “cell.”

The company is a global leader in alkaline, lithium, specialty cell batteries, and rechargeables. Since 2016, Duracell has been part of the Berkshire Hathaway group and employs over 3 300 people worldwide.

Duracell products are characterized by reliable performance, long life, and high quality. Their batteries power consumer electronics, professional tools, and industrial devices. The copper-top identity is instantly recognizable globally.